Datamatix

» Research Center

We are a full-service market research firm providing the leading edge analytics that deliver successful business strategies. Our service offerings are varied, and spread over different industries, such as finance and banking, insurance, transportation, healthcare, retail, manufacturing, pharmaceuticals and utilities.

We are dedicated to provide our clients with the accurate and highest quality information that enables them to frame simple solutions to even the most complex issues. The results of our research form a solid base for making apt decisions. We’ve earned the enviable reputation as a first-rate marketing research firm, offering:

Quality data - accurate and reliable findings
Quick turnaround - state-of-the-art research tools for speed and flexibility
Value added - ideas, strategy and direction for bottom-line results
Full analysis - concise, easy-to-understand reports and presentation

We provide a full range of both qualitative and quantitative market research services on an extensive level. Our services range from the delivery of cutting edge strategic insights for solving complex problems to simple data collection by telephone or web-based interviewing. Our services help clients to uncover new markets, introduce products and services, and develop new channels and pricing models and leverage core capabilities.

We help our clients to move ahead with time and cater the ongoing market demands by listening intently to customers. We use the very latest in survey measurement and analytical techniques to gather customer insights and report results and their implications. We partner with our clients to assure that the results of our work create value and lead to productive business decisions.

» What we do ?

Datamatix Institute of Research aims to operate in a flexible way. For your market research, you might require a full service approach or you may need resource for a particular aspect of the market research project. Whichever, the consultancy will be happy to fit in with your individual requirements. read more..

» Research Methods

The purpose of research is to find out what is in a consumer's mind that cannot be directly observed and measured. It is done in order to access and get a rough idea about the person’s perspective. It helps the researcher to become oriented to the range and complexity of the consumer activity and concerns. read more..

» Research Sectors

Our research is organized into major practice sectors. In each sector, we bring the same insight, dedication to excellence, and commitment to client service needed for our clients to achieve their business objectives. read more..

Our Services

» Concept Development

We believe that finding the right answers to the right questions is the key to success in business. Concept development involves understanding the strengths and weaknesses of the competition and identifying several key differentiating enhancements, producing multiple concept options. The research not only pinpointed these options, it also quantitatively determined which had the best market potential.

» Marketing Research

We offer the most appropriate and thorough research techniques available when establishing solutions to key marketing issues. As a qualitative approach, the research can assess and refine potential new product, technology, feature or service concepts. As a quantitative approach, it can assess market potential for new concepts or prototype alternatives.

» Segmentation

Segmentation is a research process that is as much an art as it is a science. It is used to classify consumers into homogenous segments based on similar wants, needs, benefits sought, attitudes, usage, or emotional connections, thereby allowing marketing efforts to be more targeted. Through Segmentation research, we can determine the size, marketing implications, and future potential for each newly defined segment.

» Targeting

The main purpose of strategic targeting is to ensure that your most profitable target audience is correctly identified and that your valuable resources are not wasted. We make sure that you are hitting the right target. The questions you have probably been asking may include. How do I maximize profit from my marketing budget? How do I find the best target audience for my products? Which creative message will be most persuasive to clients or customers? How do I measure return on my marketing investment?.

Our Clients

Governmental and Semi-Governmental Organizations
Financial Institutions
Corporate Houses
Business Establishments
Hardware Manufacturers & Suppliers
Software Manufacturers & Suppliers
Academic Institutions

Knowledge Bank

Datamatix Knowledge Bank offers resources to support the region’s goals of sharing knowledge and resources to strengthen education, labor, social safety nets, and the capacity of organizations. Datamatix provides data, analysis and advisory services on information technology including markets, trends, products, vendors, and geographies. We are dedicated to providing our clients with the accurate and highest quality information that enables them to frame simple solutions to even the most complex issues. read more..

Research Index

Over the years, Datamatix has conducted researches ranging in vast topics and across diverse industries. read more.